Joining the dots.
Knowing what a user will think, or how they will interact with your product or service is core to being able to visualise what they will expect.
We take an holistic approach to understanding and solving problems. From customer discovery sessions we gain insights that help us empathise with the customer, so we can truly understand and define the problem. We use a range of tools from design thinking, and lean canvas, to mapping user journeys and UX design. We truly believe that understanding the users circumstances, and how they live their lives is key to a successful outcome.
Seeing the world through your customers eyes.
We facilitate your stakeholders and teams through ideation workshops with a design and user lens. Together we identify, prioritise and iterate on themes and ideas, whether for a new product, capability or experience.
From day one we start visualising the emerging themes and ideas using a variety of tools and techniques. Using concept storyboards and designs we help to depict the direction the themes can take. This part of the process could be one day or several weeks depending on how deep you want to get.
We believe in getting user validation early and often throughout the process. This could take different forms such as guerrilla usability testing, A/B testing, or formal user studies. Generally speaking, validation of a concept is critical so any opportunity to review and validate designs with potential users would be important.
Developing a great design takes iteration and by using team input and user validation, iteration becomes a very natural part of the process. The customer experience is refined to help to achieve the best direction forward. How much you iterate may depend on your budget, timing, project complexity, risk, etc. An ounce of prevention is worth a pound of cure before moving forward with projects of any size.